Multiplier AI Blog
Know How Data, AI, & Digital Marketing Can Help Pharma & Life Sciences
DPDP Act Full Form And Why It Changes Doctor Marketing Forever
The full form of DPDP is Digital Personal Data Protection Act. On the surface, this may sound like another regulatory acronym added to the long list pharma teams already deal with.
DPDP Act 2023 Explained For Pharma Marketing Teams
The Digital Personal Data Protection Act, 2023 has quietly but fundamentally changed how pharmaceutical marketing operates in India.
Purpose Limitation Under DPDP: Why Reusing Doctor Data Is Risky?
For years, reusing doctor data across campaigns was considered efficient pharma marketing.
Data Minimisation Under DPDP: Why Collecting Purpose-Aligned Doctor Data Matters?
For years, pharma companies have operated under a simple assumption.
DPDP and Third-Party Vendors: Why Responsibility Cannot Be Outsourced?
Pharma companies rarely operate alone. Modern healthcare marketing and commercial operations rely on a complex ecosystem of third party vendors.
Consent Withdrawal Under DPDP: Why Permission Changes Must Cascade Across Systems?
Consent withdrawal is one of the most powerful rights granted to individuals under the Digital Personal Data Protection Act 2023.
Retention and Deletion Under DPDP: Why Uncontrolled Data Lifecycles Create Risk?
Data retention has long been an uncomfortable topic in pharma organisations.
Enabling Omni Channel Customer Engagement in Healthcare
Imagine going through hoops to know the components of your medicine or what causes certain symptoms. The omnichannel customer journey integrated marketing channels creating a healthcare microcosm, so that you can get all the information you want comprehensively and quickly.
How to Run and Manage a Pharmaceutical Marketing Campaign
The basics to successfully rolling out a marketing strategy for pharma brands are simple: build brand awareness, create trust, create content with relevant information, communicate with clients, compliance, etc.
The Best Marketing Strategy for Pharma Consulting Companies
The pharmaceutical industry is complex, large and highly regulated, which means you can’t enhance sales by crook or hook, because that will cost you a license.
Adapting Pharma Sales to Increased Hospital Consolidation
The healthcare industry, in recent years, has been undergoing significant transformations, before, during and after covid, one such significant change is the increased hospital consolidation, which is a response to financial pressures.
How to Improve Sales in a Pharma Company
As new medicines and technologies evolve, the pharma industry faces challenges in meeting physicians face-to-face due to their varied locations and the global nature of consultations.